We relaunched our Sunshine Moments brand platform with a series of short, uplifting films that captured the simple restorative pleasures of holidaying in the region. This was supported by national earned media-led Sunshine Sickie giveaway promotion, offering Australians a spontaneous 48-hour escape to the Sunshine Coast. Together, the campaign reframed the destination as a place to slow down, reset and reconnect, driving renewed interest and visitation.