Messi Fragrances - Platinum

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Client

Messi Fragrances

Campaign

Messi Platinum

About

Fusing AI and human creativity to launch the next addition to the MESSI Fragrance range.

The challenge

The MESSI brand needed to launch the next addition to its fragrance range in a way that felt premium, distinctive and globally relevant. In a crowded luxury fragrance market, the challenge was to create high-impact creative that elevated the brand while also delivering a cost-effective production solution at scale.

The Solution

We led the way in showing how AI and human creativity can work together to create visually striking storytelling for the MESSI Platinum launch. Produced entirely in-house, the campaign was produced using
a hybrid of AI driven design and audio composition, 3D VFX and CGI to create a luminous, shifting metallic world that reflected the elevated nature of the new MESSI Platinum fragrance.

Brisbane

Level 18, 175 Eagle St
Brisbane QLD 4000 Australia

Sydney

59 Great Buckingham Street Surry Hills, NSW 2016

Contact

+61 7 3221 6711

hello@bcm.com.au