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Client
Griffith University
Campaign
My Career Universe
About
A digital tool to help students explore career options via personalised data-led guidance.
The challenge
For many school leavers, the future can feel uncertain. With endless course options and career options out there, Griffith University wanted an innovative solution to help them explore pathways that aligned with their interests, strengths and goals, all in one.
The Solution
We created My Career Universe, a cutting-edge, data-led tool powered by smart matching logic and AI insights. The tool helped match prospective students narrow down careers that reflected their personal strengths and interests, then mapped clear pathways to relevant study options. The result was a practical digital experience that supported confident decision making for students while delivering rich, ongoing data insights to help fuel the future marketing and decision-making efforts by the university.