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Client
Griffith University
Campaign
Make it matter (Original)
About
Relaunching Griffith University’s Make it Matter platform by injecting purpose into the student experience.
The challenge
Prospective university students were seeking more than just a degree. They wanted purpose, direction and the chance to make a difference. Traditional university messaging was not connecting with this new generation of values-driven students.
The Solution
Beyond gaining qualifications, a Griffith education is about equipping students with the tools and confidence to make a meaningful impact on the world. So we repositioned Griffith University as a place where purpose comes to life. Through inspiring student stories and bold creative, the campaign showed current students pledging to use their studies to support the causes and communities that matter to them.