Budget Direct has launched their first ever integrated campaign through BCM. The insurance provider which is part of the global budget group is using television, online, radio, out of home, direct mail and press media to get their message across in the Brisbane market.

According to Kevin Moreland, Partner with BCM, the campaign aims to increase brand presence and challenge consumers and competitors with a strong and unique price beat guarantee. According to Moreland the campaign uses humour to get its message across.

John Dujmovic, General Manager Marketing, said “the brand aims to be a challenger to the big insurance companies and give good drivers a better deal. The campaign by BCM has captured the irreverence of Budget Direct and is sure to get us noticed in this, our first ever above the line campaign.”

The campaign launches in Brisbane markets today.